英语词汇“複品牌”的翻译、意思、用法、释义-英汉汉英双解词典-精炼在线网

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词汇	複品牌
释义	複品牌 fù pǐn pái在企業商品行銷上，為擴增營運項目或銷售業績等階段性發展需求而常用的一種市場區隔策略。其主要作法是在主銷產品品牌之外，對公司其他產品另取一個或多個新的品牌名稱，擺脫既有的品牌形象，以新的市場定位與價格，在市場上競銷。
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